Diversifying and extending the Eurosport brand into the consumer sector with the creation of sport-specific identities, ownable design assets and concepts for apparel and accessories.

Following it's corporate rebrand, Discovery International were looking to develop the Eurosport as part of their long established portfolio of consumer brands.

The Eurosport Consumer Brand system was developed to provide a consistent way of creating sport-specific sub-brands.

Constructed using geometry elements from the corporate brand , a bespoke set of pictograms was developed to differentiate each sport; drawing inspiration from the graphic heritage of the Olympics and directly linking each sub-brand to the corporate identity.

The system also incorporates a bespoke lettering, derived from the brand typeface Alpha Headline and pattern language for each sport, created using the geometry of the Eurosport Star.

Comprehensive research of the existing brandscape and culture of each sport was undertaken and distilled in key statements, quality standards and visual direction for the brands.

These assets and guidelines are then licensed to companies, allowing them to produce apparel, accessories and products featuring the brand patterns, logos and Eurosport branding.