Brand identity, naming and concept for Alice Manners, ‘A Manners Mode’.

Lady Alice Manners is a columnist, stylist and model. Alice was looking to underpin her expanding career with a timeless identity that could work as both a personal brand and as an umbrella for her various projects. 

The naming, ‘A Manners Mode’, was developed for her professional styling and editorial work, tying together her name and inferring her uniquely personal take on the worlds of fashion, lifestyle, culture and travel.

The monogram references the peacock at the head of her family’s crest, abstracted to form the crossbar of the A and the downstroke of the M of her initials, this is combined with striking didone letterforms to create an elegant and characterful symbol. The logotype for ‘A Manners Mode’ was designed to compliment, and draws on the same influences.