Charlotte Willow Retief is an independent London-based designer, working across all creative aspects of graphic design including; brand identity, brand architecture and positioning, editorial, digital, broadcast, packaging, environmental, naming and creative pitch treatments.
With over fifteen years industry experience, Charlotte formed her own studio in 2018 after working at Pentagram London. Underpinned by subject research, visual investigation and strong conceptual reference points; her approach to design is communicative, typographic and considered.
Previous work includes; EUROSPORT brand identity and guidelines; MILLS & BOON brand identity and guidelines, series concepts; DISCOVERY INTERNATIONAL Eurosport and DMAX consumer brand concepts; LUMINATO FESTIVAL logo identity; GALIA LAHAV brand architecture, positioning; THE WILIAM MORRIS SOCIETY brand identity and guidelines; CANONGATE BOOKS editorial; LAURENCE KING PUBLISHING editorial; HARPERCOLLINS PUBLISHERS advertising brand guidelines; DESIGN MUSEUM LONDON exhibition graphics and catalogue; CASS ART LONDON product and packaging design; FFAME FILMS film identity, promotional collateral, graphic props and pre-film pitch materials; SISTER PICTURES multiple film pitch identities, creative treatments, concept presentations; SISTER GLOBAL brand collateral; MAMMOTH SCREEN consultancy; HOOTENANNY PICTURES identity / title design and marketing concepts for Channel 4/Hulu TV series, ‘The Bisexual’. BUCCANEER MEDIA pre-film pitch materials; KUDOS FILM & TELEVISION pre-film pitch materials and graphic consultancy, GAUMONT pitch treatments; FILM NATION pitch treatments.