Brand identity for sustainable fashion brand.

Founded by Addison Söder, Söder Studio is a fashion label focussed on designing and producing timeless, versatile everyday garments. With over 10 years fashion industry experience working for brands including Erdem, Peter Pilotto and Victora Beckham, Söder Studio represents an increasingly important change in our attitude towards fashion - the mission is to inspire people to repair their relationship with clothing and reduce waste that is toxic for our planet.

Designed, cut, sewn and finished by a dedicated team in London, each collection is limited, and produced using only recycled, up-cycled or organic materials. For the personal touch - the collection edition is noted on the internal labels, along with the signature of the machinist that finished the garment.

The brand reflects the label’s aesthetic: chic and functional, with a touch of character .