Brand identity, website and strategy for opticals consultancy, dispenser and retailer.

Eyemasters is a boutique opticals retailer based in Sussex. They provide prescription lenses and offer a wide range of frames including more unusual handmade and contemporary eyewear from Europe.

The radial symbol is play between an iris and the ‘astigmatic fan’ content of an eye exam, and is complimented by a classic serif logotype, creating a polished identity to fit the expert nature of the service.