Charlotte Willow Retief is an independent London-based designer, working across all creative aspects of graphic design including; brand identity, brand architecture and positioning, editorial, digital, broadcast, packaging, environmental, naming and creative pitch treatments.


Charlotte has over ten years industry experience, over four of which was at Pentagram London. Underpinned by subject research, visual investigation and strong conceptual reference points; her approach to design is communicative, typographic and considered. 

Previous work includes; EUROSPORT brand identity and guidelines; MILLS & BOON brand identity and guidelines, series concepts; DISCOVERY INTERNATIONAL Eurosport and DMAX consumer brand concepts; LUMINATO FESTIVAL logo identity; GALIA LAHAV brand architecture, positioning; THE WILIAM MORRIS SOCIETY brand identity and guidelines; CANONGATE BOOKS editorial; LAURENCE KING PUBLISHING editorial; HARPERCOLLINS PUBLISHERS advertising brand guidelines; DESIGN MUSEUM LONDON exhibition graphics and catalogue; CASS ART LONDON packaging; FFAME FILMS film identity, promotional collateral, graphic props and pre-film pitch materials; SISTER PICTURES multiple film pitch identities, creative treatments and concept presentations; MAMMOTH SCREEN consultancy; HOOTENANNY PICTURES identity / title design and marketing concepts for Channel 4/Hulu TV series, ‘The Bisexual’.